We’re All Better Off When We’re All Better Off

Fellow Seattle-based entrepreneur/venture capitalist, Nick Hanauer, has been been poking the hornets nest of 1%ers recently with a Bloomberg Op-Ed he authored which argues that we capitalists are not job creators, our customers are.  If Nick had singled out high-finance types, well, okay, those guys are everyone’s somewhat-deserved favorite target.  But Nick couldn’t be talking about me, a founder a several companies including Expedia and Zillow, that now employ thousands of people, could he? Read More…

Syllables, Scrabble Letters, and Picking Brand Names

The Completely Ownable, “Made-Up” Consumer Brand Wins Long Term

I wrote this as a private email in 2006 and just refreshed for the blog

“Should we call our site something literal or should we make up a new word?” This is a question I often get asked by consumer product/service entrepreneurs.  In light of Microsoft’s re-launch of Microsoft MSN Live Search as “Bing”, I thought it timely to re-fresh some old thoughts I’ve had about naming, words, and branding. Read More…

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